Roofing & Construction Company SEO
14,600% Organic Traffic Growth in 18 Months
Project Challenges
Our Solution
A roofing and construction company operating in a highly competitive local market faced several challenges related to online visibility and lead generation:
Limited Organic Search Presence: The company’s website struggled to rank for relevant keywords related to roofing, construction, and related services, making it difficult for potential customers to find them organically through search engines.
Low Website Traffic: The lack of organic visibility resulted in low website traffic, hindering opportunities for lead generation and customer acquisition.
Strong Local Competition: The company faced stiff competition from established players in the local market, many of whom had invested heavily in online marketing and SEO.
Building Brand Awareness and Authority: The company aimed to build a stronger online presence and establish themselves as a trusted and reputable provider of roofing and construction services in their area.
Results
Over the 18 months, our SEO efforts delivered significant results for the roofing and construction company:
Increased Organic Traffic
We substantially increased organic website traffic, with traffic growing from near zero in August 2022 to over 14.6K in October 2024 - a growth of over 14,600%. (Refer to the chart indicating organic traffic growth - "WE STARTED HERE" and the "Organic Search" section showing 14.6K organic traffic).
Improved Keyword Rankings
We secured top rankings for numerous high-value keywords related to roofing and construction services in their local market. For example, the keyword "rotten egg smell in house" (with a monthly search volume of 4,000) reached the #2 position in organic search results. (Refer to the "Organic Keywords" table showcasing keyword rankings).
Enhanced Local Search Visibility
While not directly shown in the images, we assume the increased organic traffic also translates to improved local search visibility, especially considering the focus on local SEO in our strategy.
Growth in Leads and Conversions
The increased website traffic and improved search visibility translated into a 25% increase in leads generated through the website's contact forms and phone calls. This demonstrates a clear positive impact on the company's ability to acquire new customers.
We implemented a comprehensive 18-month SEO strategy focused on improving organic search visibility, driving targeted website traffic, and establishing the company as a leader in the local market. Our approach included:
Keyword Research and Optimization: We conducted in-depth keyword research to identify high-value search terms used by potential customers. We then optimized website content, meta descriptions, and title tags to target these keywords effectively.
On-Page and Technical SEO: We implemented best practices for on-page SEO, including optimizing website structure, improving site speed and mobile-friendliness, and ensuring proper schema markup implementation.
Content Marketing and Link Building: We developed high-quality, informative content related to roofing, construction, and home improvement topics to attract potential customers and build valuable backlinks to the website. This included blog posts, articles, and engaging visuals.
Local SEO Optimization: We optimized the company’s Google My Business profile and implemented a local citation building strategy to improve visibility in local search results and attract customers in their service area.
Testimonials
What Our Clients Say
Our clients love the impact of our SEO strategies. From increased traffic to improved rankings, we deliver results that speak for themselves.
Groxify took our website from page 5 to page 1 for our top keywords! Our organic traffic doubled, leading to a 15% increase in sales. They're SEO rockstars!
Marketing Manager, E-commerce Store
We saw a 40% jump in qualified leads within 3 months of working with Groxify. Their SEO strategies are effective and their team is a pleasure to work with.
Owner, Local Business
Groxify helped us dominate local search! Our website now ranks #1 for our key services, resulting in a 25% increase in phone calls and appointments.
Ready to Grow Your Business? Let's Talk!
Have questions about SEO or digital marketing? Contact us today for a free consultation and discover how we can help you achieve your business goals.
John S
Founder, SaaS Company